In this coffee branding project, I drew deep inspiration from the vibrant and diverse culture of Colombia, a country known for its rich coffee heritage. My design approach is a fusion of cultural symbolism and emotional resonance, reflecting the deep dualities inherent in Colombian life. The visual identity I created embodies the dynamic play between contrasting elements that reflects the complexity of human experiences and the complex stories behind each coffee bean. The result is a brand identity that is both visually striking and richly evocative, celebrating the contrasts that define and elevate the Colombian coffee experience.

Made in 'Shenkar' College